![]() ![]() We reach every major cluster of the world with our events. It’s in Malaysia each year we’ve been to quite a few cities around Mexico we also host several events throughout Europe. We also produce a variety of World Stage events around the world, which is not an awards per se – it’s basically a collection of artists, both international and local. We have the VMAJs (Video Music Awards Japan) which is our awards show for MTV Japan, in Tokyo. ![]() The other locations were extremely interesting from a cultural standpoint. The next host will be another exciting city in South Africa that will prove to be most advantageous from a staging production perspective. In the past it’s been in Lagos but most recently in Durban. A city that’s hosting the EMAs will be seen as a forward-looking, exciting location.īen Avison: What opportunities are there for cities outside Europe to host MTV events?īruce Gillmer: We host a variety of events around the world and we’ve got several award shows in addition to the EMAs, starting with the MAMAs, which is the Mother Africa Music Awards that takes place in Africa each year. In our minds that’s key – it’s the international exposure.Īlso, the EMAs is synonymous with being super-relevant. There’s all of the pre-show marketing and promo and press, and then the broadcast of the EMAs itself reaches over 160 territories around the world – it’s a massive audience on every platform. The newer venues tend to be much more appropriate for an event of this scale.īen Avison: How can hosting the MTV EMAs benefit a city?īruce Gillmer: There’s the obvious economic boost that an event brings to a city, with several people travelling in from all around the world.īut really we think the value is in the amount of exposure on an international level that the event brings to the host city. It was a comfortable environment with very good sightlines, no matter where you are sitting, for taking in the various different staging that we had around the venue.Īnd then there are all the other ancillary bits – a dressing room area that can support a red carpet pre-show and so on. We got tremendous feedback from the artists, fans and VIPs. We prefer a structure that’s on the newer side, maybe built in the last 10 years. ![]() ![]() Something that is of huge importance to us is the presence of a proper venue to stage the event.īen Avison: What are the main technical requirements of a venue to host the MTV EMAs?īruce Gillmer: The EMAs is quite a big event, so generally speaking we look for an arena that can hold approximately 10,000 fans and VIPs. Cities that are interesting culturally are attractive.Īlso a city that’s easy to travel in and out of from a variety of different cities around the world – easy to get to from the US and the UK, not too far off the beaten path. The city was great too, it was a good partnership – it was a good one for sure, glad you were there.īen Avison: What qualities is Viacom looking for in a host city of the MTV EMAs?īruce Gillmer: First and foremost, we are attracted to cities that have rich musical heritage and robust music fans – that lights up the scoreboard for us. Viewers can vote for their favourite EMA artists by visiting Avison: I was fortunate enough to be in Glasgow for the MTV EMAs – what a fantastic show!īruce Gillmer: It was a great show, we are very proud. “This is such a huge event that always recognizes the biggest stars in music from across the globe, so it’s a real honor to be MC at this year’s show.” “I’m so excited to be the host of the ‘2011 MTV EMA’ – it’s a dream come true!” said Gomez. Gomez will be hosting on multiple front from overseeing the onstage antics, performances, winners and then will turn her attentions to the digital front interacting with fans from all over the world, checking in with the Twitter nation and sharing behind the scene gossip on. The show is taking place in The Odyssey Arena in Belfast on Sunday November 6th broadcasting live at 9pm CET. This may very well be her biggest to date. She may be young but her talents have seen her more and more being chosen for hosting duties for massive events. Start em young, that’s what we’ve always been told, and nothing more true than the multi talented Selena Gomez who has been chosen to host the 18th annual MTV EMA 2011. ![]()
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